BEYOND THE GAME:
THE RISE OF SAUDI SPORTS

quote
The vote to award hosting rights for the 2034 FIFA World Cup to Saudi Arabia marks the climax of not only yet another huge year for Saudi sport, but a near-decade of unrivalled sporting acceleration across the nation. Since 2019, Saudi Arabia has held more than 100 elite international sports events and tournaments. Our sports-loving nation, driven by a young and talented population, is fueling a growing interest across all sports, inspired by so many rising stars at a local level. Here, we pause to take a look back at the biggest sporting moments of 2024. Those which epitomize Saudi Arabia's growing commitment to sport, both in transforming the lives of Saudis, and redefining the global landscape of sport.
Danny Townsend
CEO, SURJ Sports Investment​
Danny Townsend

2024: A YEAR IN SPORT- THE HIGHLIGHTS

Saudi Arabia makes global waves in sports​

jan19

19

January 2024

Carlos Sainz wins the 5th Dakar Rally Saudi Arabia

PFL mena

24

February 2024

PFL MENA announced at PFL’s “Champions v Champions” fight night in Riyadh

snooker

4-6

March 2024

World Masters of Snooker debuts in Saudi Arabia at the Boulevard Arena, Riyadh

march8

8

March 2024

Anthony Joshua KOs Francis Ngannou at “Knockout Chaos”

march8-9

9

March 2024

Max Verstappen takes the top step of the podium at the 4th edition of the Saudi Arabian Grand Prix in Jeddah

march-4-6

16-20

April 2024

The Longines FEI Jumping World Cup brings world title showjumping to Saudi Arabia for the first ever time

may10

10

May 2024

Hattan Alsaif makes history with stunning KO in amateur MMA debut

may27

27

May 2024

Most viewed SPL season ever ends – with Cristiano Ronaldo scoring 50 goals in 51 games

july3

3

July 2024

The inaugural Esports World Cup welcomed the gaming world to Riyadh – competing for $60m in prize-money

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12

July 2024

Saudi Arabia is announced as debut host of the Esports Olympic Games in 12-year deal with IOC

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4

September 2024

17 Saudis compete at the Paris Olympic and Paralympic Games, with Abdulrahman Al-Qurashi winning gold in the men’s 100m T3

oct12

12

October 2024

Saudi hosted a Women’s World Title fight for the first time as Australia’s Skye Nicholson met Brit Raven Chapman

oct19

19

October 2024

Francis Ngannou makes a sensational return to the MMA cage in his PFL debut

oct31-nov2

31–2

Oct-Nov 2024

The Ladies European Tour returns to the capital with its $1million Aramco Team Series - Riyadh event

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2-9

November 2024

WTA finals take place in Riyadh for the first time, as part of a new three-year deal with the Saudi Tennis Federation

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3

November 2024

The finale of the Super League Triathlon (SLT) in NEOM where league titles were decided

dec11

11

December 2024

Saudi Arabia wins the right to host the 2034 FIFA World Cup – the biggest event in world sport

dec18-22

18-22

December 2024

The Next Gen ATP Finals return to Jeddah, with tennis’ top eight under-20s going head-to-head

TRANSFORMATIVE IMPACT

$16.5 billion

$16.5 billion: the projected annual contribution of the sports industry to GDP by 2030, equating to 1.5% of GDP.

sports market

$7.2 billion: the value of Saudi Arabia’s sports market in 2023, up from $6.4 billion in 2022.

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$8 billion to $22.4 billion: the expected market value of the sports industry between now and 2030.

trophy

$2 billion invested annually by Saudi Arabia into the sports sector.

economic impact

$22 billion in economic impact and 100,000+ jobs expected within the next decade from sports investments.

stadium

$2.7 billion planned for upgrading and building new sports facilities by 2028.

exercise

Nearly 50% now engage in 30 minutes of weekly exercise, up from 13% in 2015.

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126 multi-sport clubs in 2024, compared to just 9 in 2019.

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98 sports federations in 2024, marking a 200% growth from 32 in 2015.

female

149% increase in female sports participation since 2015.

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330,000+ registered female athletes, alongside thousands of women coaches, mentors, referees, and sports doctors.

women

40 women's national teams now operate across 25 different sporting federations.

GAME-CHANGING SPORTS

A RAPIDLY DEVELOPING, MODERN SPORTING LANDSCAPE

01

TENNIS

tennis

Saudi Arabia is on the path to becoming a global tennis hub, with the aim to introduce one million Saudis to the game by 2030

177 tennis clubs in Saudi Arabia, representing a 146% increase since 2019.

46% growth in registered tennis players since 2019, reaching 2,300 players.

40 national tournaments annually, ITF junior tennis tournaments.

02

PADEL

padel

Padel is considered a priority sport in the Saudi National Sports Strategy – with that impact already being felt

100,000+ grassroots players engaging in padel monthly across Saudi Arabia.

Leading the region: Saudi Arabia boasts the highest number of padel clubs in Asia.

1,097 padel courts in Saudi Arabia, almost 30% of all facilities in Asia.

03

E-SPORTS

esports

Saudi Arabia’s emergence as a global e-sports hub through major investments and events

2nd globally: Saudi Arabia’s rank in average daily time spent playing video games.

23.5+ million gaming enthusiasts, representing 67% of Saudi Arabia's population.

$13.3 billion projected contribution of the e-sports sector to Saudi Arabia's GDP by 2030.

04

FOOTBALL

women-football

A nation’s passion for football sees the transformation of women’s football

86% increase in women footballers since 2021.

70,000 girls playing football as part of the year-round Saudi Schools League.

$13 million allocated to support 34 clubs and 4 national teams (Senior, U20, U17 & Futsal) across 5 competitions.

05

MASS PARTICIPATION SPORTS

sports

Saudis are more active than ever thanks to an inspiring 100+ global events being staged in the country​

Saudi athletes secured 15 gold, 23 silver, and 32 bronze medals across different sports under Elite Athletes' Development Program.

24% increase in national triathlon participation in Saudi Arabia since 2022.

295,000+ participants in Sports for All events in 2023.

RISING TALENT RISING TALENT

RISING TALENT RISING TALENT

Discover the Future of Sports in Saudi Arabia

Gain exclusive insights into the growth, achievements, and opportunities driving the nation’s sports sector.